brandMatters is frequently called upon to conduct workshops and design custom training sessions.
We encourage all our clients to “live your brand,” and to engage in active brand stewardship, which begins with a well-trained workforce. Brand workshops are an effective way to keep brand priorities front and center on an ongoing basis. Training sessions and workshops are highly interactive experiences for the participants.
Moving your Brand from Like to Love – The Power of Customer Engagement
Position or Perish – Creating a Killer Positioning
Culture Means Business – The Secrets of a Strong Service Culture
Getting Personal – Managing Your Personal Brand
Pat Stocker, PhD
“Karen is a brand expert who truly understands business. She recently led a workshop on brand strategy and personal branding for the Center for Leadership Innovation and Change at the University of Maryland Smith School of Business. The participants were seasoned executives and business owners who report that Karen’s insights and practical advice helped them improve performance, clarify their goals, and even land new clients.”
Executive Education Consultant
The Robert H. Smith School of Business
A Case in Point
Taking a brand approach to meeting leadership
A large national association had more than 12 different committees, each with its own priorities and volunteer leadership. Because these volunteers had varied backgrounds and skill sets, we were asked to design a program that would teach the incoming committee chairs how to run effective meetings.
A critical component of this training was its focus on ensuring that committee members were engaged and felt they were contributing back to the association in a meaningful way. Not only did we train leaders to run more effective meetings, we taught them to lead meetings that reflect the culture and principles of the association.
After tracking feedback over time, committee members reported increased productivity and satisfaction with their meetings.