E! Entertainment

Connecting with the target audience across channels

E! Entertainment was moving toward an omni-channel strategy and they needed a better understanding of their audience and a seamless brand strategy that could translate across channels. By learning more about their customers, they could use their brand to form a stronger connection with their audience across all touchpoints.

brandMatters conducted research to understand the target customer—who they are, what they love and what motivates them. We identified the key pillars that differentiate the brand and created an aspirational concept that unites the different elements of the brand experience across programming, platforms and communications. The outcome was a brand that connects to a meaningful, personal benefit for customers. We helped to strengthen and sustain the brand by creating a brand decision tool through which the team could evaluate new programming decisions to align with the brand positioning.