Reading Horizons

Hitting the right target for greater brand impact

The Reading Horizons brand had been around for a long time, yet the brand had low awareness in a very crowded and saturated literacy education provider marketplace.

With 64% of students not reading proficiently by 3rd grade, the Reading Horizons team was keenly aware that students who struggle to read, struggle in all aspects of their lives. brandMatters worked with the organization to narrow in on this insight to target K–3 educators who don’t always have the tools to address this challenge alone. The organization now focuses on one core idea that informs all strategic decisions and is fully committed to being the brand where reading momentum begins. This work has yielded improvements in awareness, interest and overall reach of the brand.