We are career business leaders, not career consultants.

We marry strategy and bottom line.

We use data and creative instinct to inform our work.

We apply best practices from a range of industries.

We work with you as a partner and a provocateur.

We deliver solutions you can execute.

How has brandMatters helped clients?

Karen McSteen and Laura Bates helped us turn around the Cambria brand. They found a unique and untapped market segment to target, repositioned the brand, and then worked with our team to develop a guest experience, service culture, new prototype design, and messaging to go after those customers. Within a year of this work, the brand’s market share grew 15% and the development pipeline tripled.
Steve Joyce
Chief Executive Officer
Choice Hotels

brandMatters helped us drill down to the heart of our brand. The approach was focused—and involved nearly every constituency that interacts with the network. The end result: a cohesive, concise, easy to communicate brand direction.
Cynthia McClellan
President, Network Strategy
E! Entertainment Television

Karen ‘got’ our company from the first conversations we had together. She brought new rigor to our business development process and challenged us to apply our branding commitment through every department in our company. Her perception, keen observation skills, and sensitivity to our company’s culture and values made brandMatters the right partner in building our brand strategy.
Amy Houser
Chief Marketing Officer
Teaching Strategies

Karen McSteen has been instrumental in helping our senior leadership and Board define our priorities and strategic direction. She has transformed our Board meetings into participative, results-oriented sessions that keep moving the organization in a very positive direction. Her inclusive style has earned the respect and commitment of staff and volunteer leaders alike.
Roger Dow
President & CEO
U.S. Travel Association