brandMatters helps organizations define, develop and strengthen their brands to build loyalty and exceed their business goals.

  • “Karen McSteen helped us drill down to the heart of our brand. The approach was focused—and involved nearly every constituency that interacts with the network. The end result: a cohesive, concise, easy to communicate brand direction.”

    Cynthia McClellan

    President, Network Strategy and E! News
    E! Entertainment Television

  • “After partnering with me at Ritz-Carlton for nearly 10 years Karen was the first person that I turned to when I took over Asia for all Marriott brands and needed to develop a three-year strategic plan for the region.”

    Simon F. Cooper

    President & Managing Director, Asia Pacific
    Marriott International, Inc.

  • “As we adopted our strategic plan, one of my primary goals was to ensure our Board meetings were effective and focused around moving the strategic plan forward. When Karen McSteen came into our organization she listened, observed and masterfully redesigned our Board meetings providing creative solutions to our complex challenges. She is generous in sharing information and ideas and continues to be an invaluable resource to the National Restaurant Association.”

    Dawn Sweeney

    President and CEO
    National Restaurant Association

  • “Karen McSteen brings her deep knowledge of brand strategy to the most individual, personal level. With an open and approachable style, using clear language and real stories, Karen demonstrates not only what personal branding is, but also provides participants with actionable tools that they can put into practice immediately.”

    Rebecca Shambaugh

    President Shambaugh
    Author, It's Not a Glass Ceiling It's a Sticky Floor

  • “Karen has done numerous workshops for us. She is great to work with and her sessions make a difference. She understands the audience and makes each session engaging, practical and insightful.”

    Tim Tobin

    VP, Global Leadership at Marriott
    Author of Your Leadership Story: Use Your Story to Energize, Inspire, and Motivate

  • “We have worked with Karen for over eight years now. From annual planning to quarterly follow ups to helping us solve a particular challenge, Karen’s experience, preparation and ability to keep us focused has enabled our team to be more strategic and productive. She has become a trusted partner.”

    Dave Sibley

    President and Chief Executive Officer
    Hospitality Management, White Lodging Services

  • “Karen McSteen has been instrumental in helping our senior leadership and Board define our priorities and strategic direction. She has transformed our Board meetings into participative, results-oriented sessions that keep moving the organization in a very positive direction. Her inclusive style has earned the respect and commitment of staff and volunteer leaders alike.”

    Roger Dow

    President and Chief Executive Officer
    U.S. Travel Association